HULTON, Edward (founder). Picture Post. London: Fleet Street, October 1938-June 1957. Vol. 1-75 in 33 vols., 4to (340 x 253mm.) Numerous photographic illustrations, advertisements, original wrappers bound-in. (Toning.) Contemporary blue cloth to volumes 1-4, contemporary salmon cloth the rest (spine ends frayed to early volumes, sunning to salmon cloth spines, rubbing to extremities, ink reference to base of spines). Note: lacking volumes 5-6 and volumes 55-56, otherwise a complete run of this magazine. In its photo-led journalism and its aspirational tone, the ‘Picture Post’ was an immediate success, selling a million copies a week after just a few months. Provenance: Brighton Reference Library (bookplates to front pastedowns) (33).